We are seeking a dynamic and creative Fashion Brand Manager to lead the development, positioning, and performance of our brand across all channels. This role requires a deep understanding of fashion trends, consumer behavior, and strategic marketing to build brand equity, drive sales, and ensure consistent brand messaging.
Brand Strategy & Development:
Define and implement the overall brand vision, positioning, and strategy.
Develop seasonal and long-term brand plans aligned with business objectives.
Work closely with design, merchandising, and production teams to ensure alignment with brand identity.
Marketing & Communication:
Lead 360° marketing campaigns – digital, print, social, influencer, PR, and events.
Oversee the creation and execution of content calendars and brand storytelling initiatives.
Collaborate with the digital team for e-commerce branding, SEO, SEM, and paid campaigns.
Product & Collection Positioning:
Provide inputs on product range, pricing, and collection launches to ensure market relevance.
Monitor competitor activities and market trends to inform collection development.
Retail & Visual Merchandising:
Ensure brand consistency across retail touchpoints, both online and offline.
Collaborate with the visual merchandising team for seasonal store rollouts and in-store branding.
Collaboration & Partnerships:
Identify and manage brand collaborations, influencers, and celebrity endorsements.
Liaise with PR agencies and event management teams for fashion shows, pop-ups, and media presence.
Analytics & Reporting:
Track brand health, customer insights, and campaign performance metrics.
Prepare monthly brand performance reports and present to management.
Bachelor’s degree in Fashion Management, Marketing, Communications, or a related field. MBA is a plus.
5+ years of experience in brand management, preferably in fashion or lifestyle brands.
Strong knowledge of fashion trends, retail markets, and consumer behavior.
Excellent communication, leadership, and project management skills.
Proficiency in tools such as Adobe Creative Suite, Canva, Excel, Google Analytics, and social media platforms.
Experience working with creative teams, PR agencies, and cross-functional departments.